Tuesday, March 10, 2009

The Creepy King Comes to Florida

I'll admit it, I like weird commercials. Cutsey stuff makes me roll my eyes, and the Charmin Bears with their dingleberries and group pooping make me shudder. But give me something like those freaky hamster-looking things that used to sing off-tune for Quiznos and you've got my attention.

With my odd taste in ads, I supposed it should be no surprise that I am a big fan of Burger King's Creepy King. Unlike the clownishness of Ronald McDonald or the affable previous Burger King who appeared in the ads of my youth (I can still hear the jingle in my head: "He's the marvelous, magical Burger King and he can do most anything"), the Creepy King is just...well, creepy. He's got that frozen plastic smile, modeled after the king head that used to top tanks of helium used to blow up balloons at Burger King franchises for various promotions back in the day. You can't help but wonder what's going on behind that rigid smirk and whether he's going to show up in your bed with a breakfast sandwich someday.

I've seen him on various Burger King commercials, showing up unannounced to present frightened people with food or slip money into their pockets. I've also watched him be pummeled by a group of angry mothers, although I can't remember why. Little did I suspect that I'd ever get a chance to see him in person, but now I can say that I've met the Burger King:



I am a reporter for Examiner.com, an online news and feature publication that includes coverage by locals on various "citizen journalist" beats. Mine is Orlando Theme Parks, which means I mainly cover Disney, Universal, SeaWorld and the like. As a result, I go to various media events to cover the latest happenings at the parks and their peripheries. When I was invited to the opening of the world's first Whopper Bar at Universal Orlando's CityWalk, it never crossed my mind that the King himself might be in attendance. I expected the usual company officials, but not the Creepy King with his bling, royal-robes, and plastered-on plastic smile.

Surprise, surprise! There he was! I was a bit disappointed that he didn't chase people around and try to give them food, but he was on his best behavior. He simply posed for photographs before being the first person into the new Whopper Bar with an excited crowd close behind. You can read about the full experience by clicking here to visit my Examiner.com page.

If you've never seen a Creepy King commercial, you can check out "Wake Up With the King" below:



And here are the Quiznos rats ("They got a pepper bar!"), lest we forget one of the creepiest commercials ever:

1 comment:

mattboom said...

Now that we're at a lot of the same events, you'll have to talk sometime. If we only knew what the other looked like... (My wife and I are in one of your BK pics on the Examiner site.)
I usually have my Orlando Attractions MAgazine shirt on.